Ownership, resale & product identity
The record should move with the product.
Products change hands. Machines are resold, hired out and handed down. The warranty, the service history and the manuals should go with them, and today they rarely do.
These posts cover product identity from SKU to serial, what to put behind the code on the product, and how transfer and resale work when the record lives on the unit.
Start here
From SKU to serial: a manufacturer's guide to digital product identity
Digital product identity is a persistent, unit-level record for one physical product, linking serial, owner, warranty, service history and DPP data so manufacturers stop losing sight of the units they ship.
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8 more articles on this topic
- B2B equipment resale: digital identity changes everythingIn B2B equipment resale, sellers lose value when service history cannot be verified. Digital product identity closes that trust gap.10 min read
- You do not know who has your productsMost manufacturers have never spoken to the people who bought their products. The warranty gap is a relationship that never started.8 min read
- What is a post-purchase operating system?A post-purchase OS gives every product identity, memory, and intelligence after the sale. Here is what it does, who needs it, and why it matters now.11 min read
- What to put on your product scan pagesWhat to include on a product scan page: 5 essential elements, lifecycle-matched content, and a planning checklist for manufacturers.11 min read
- Why your product QR codes need to be branded and verifiedGeneric QR codes on product packaging are a phishing target. Here's what branded, verified QR codes do differently, and why it matters for anti-counterfeiting.9 min read
- The manufacturer's guide to QR code placement on productsWhere you put your QR code determines whether it gets scanned or ignored. Five placement principles, sizing rules, and the dual-QR strategy for manufacturers.14 min read
- Product serialisation: a practical guide for manufacturersUnit-level serialisation is the foundation of anti-counterfeiting, precision recalls, and EU Digital Product Passport compliance. Here is how to implement it.11 min read
- NFC vs QR codes for products: when to use whichNFC chips and QR codes connect products to digital experiences but serve different jobs. Compare cost, security, and DPP compliance to choose, or run both.10 min read
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